The Trend Report 2024

by Alyson Pitarre

The Trend Report, published by the Coldwell Banker Global Luxury® program, curates high-net-worth consumer insights generated from a Censuswide survey, along with supporting data from the Institute for Luxury Home Marketing, Wealth-X, and other top experts to uncover the latest luxury home trends driving the market now and in the future.

What’s inside The Trend Report 2024:

Shifting Out of Neutral. The luxury housing market got a boost at the end of 2023 as sales for luxury single-family properties and attached properties increased annually. Does this signal growth for 2024?
Have-It-All Properties. Today’s luxury consumers want it all. Which property types will likely check all the boxes for selective buyers this year?
The AI Revolution. What are Generative AI’s potential implications for the future of real estate?
America, the Investment Haven. Contrary to the news headlines, affluent international buyers have not cooled on American real estate, according to the latest stats from Wealth-X, an Altrata Company, and U.K.-based Barton Consulting. Will this trend continue in 2024?
The HENRY Factor. What will HENRYs – “High Earners Not Rich Yet” – do? This is one demographic to watch in 2024.
Smart Homes 2.0 – Consumer lifestyles are shifting and generative AI is taking off. What does this mean for the smart home market over the next few years?